Rhona Buttress
Product designer - London
My design principles
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Put people first
Start with an understanding of the people using a service, their needs and strengths.
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Communicate
Help people gain a shared understanding of the problem and ideas.
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Collaborate
Work together and get inspired by what others are doing.
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Iterate
Do this to spot errors early, avoid risk and build confidence in your ideas.
About me
User experience designer based in London focused on digital and human-focused products.
Examples of work
A data driven project
With aim to help venerable people in the least intrusive way.
Teaching design thinking
Teaching non-designers to problem solve with design thinking.
Building an app store
Working with clients and developers to build a functional app store.
Mobile-first design
Building a self-service-focused experience to enable customers to help themselves.
Stakeholder ideation
Enabling stakeholders to collaborate.
The things I’m passionate about:
Lean
Hypothesis-driven experimentation to challenge assumptions and capture quick insight to validate solutions.
User-centred
Considering the end-to-end customer experience through touchpoints and collaborating with stakeholders to share insight.
Inclusive
As a person with dyslexia, I have a passion for everyone in the team to be heard and understood. I have spent time mentoring teams on being inclusive.
Value
In a hybrid world not everyone has time to sit in long workshops. So I’ve spent time experimenting with formats of how to get the best value from others with the time that they can spare.
Learn more about my approaches.
An image of a journey mapping exercise completed with clients to help them think through an idea they had.
A video clip of two people trying to keep a balloon in the air while performing tasks on their phone, as part of a cognitive load workshop series that I ran.